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Pre production planning

Initial brief interpretation, ideas and research   For my coursework, I will need to create a new original artist including persona and themes. This artist will need to appeal to a mainstream 16-25 year old audience to fit the brief. I will also have two other tasks, to both create a new original magazine featuring my created artist on a front cover and double page spread and a music video using my created artist and an already existing song. The song will need to fit the genre and themes of my artist along with not having any pre existing official videos as per the brief. My idea of an original artist is a young rapper who is newly mainstream with an underground upcoming. They will be a satire on the recent trend of rappers getting endorsements from many different medias/brands, mainly inspired from popular rapper Travis Scotts recent collaborations with both McDonald and Fortnite. My independent artists sponsor will be Chicken Cottage. The persona of my artist will be heavily cantere
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Assassins creed franchise and assassins creed 4

Summary of the Franchise   The Assassins Creed franchise is a series of games running over a decade. The franchise is owned and produced by French gaming publisher Ubisoft. Inspired by their classic prince of Persia IP the first game titled simply Assassins Creed released in 2007 to critical acclaim, however fans and critics alike recognised there were many flaws. The next game came out in 2009 and is considered one of the best in the franchise building on the first game and ironing out many flaws, from there there was at least one main line game has released every year until 2016 where there was a break due to controversy and negative reception. Assassins creed games are open world action-adventure story driven games and are set across many significant points in history. The gameplay and themes often tie together in places such as the major focus on stealth and the open world parkour mechanics. The games have run over the last 3 console generations and PC. The USP of the games are the
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Binary opposites and enigmas in film posters

 https://docs.google.com/document/d/1VMCHCV92Dsns9fpFXjTE4j9Pb56tgcEub-hrPXZbZiE/edit
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Tide representation

  Representation in Tide     Dress code, hairstyle, fashion, make-up The main character is dressed in traditional middle class womens clothing, bright primary colours such as red and blue. Full face of makeup implying the product is an important part of her day, same her done up stylish hair.   Intertextuality to famous (think Hollywood) women of the time!     Hairstyle is stylish and timely, resembling traditional beauty icons such as Marilyn Monroe. This implies a link between desirable and famous women and the use of the product.              Ideologies and lifestyle The mannerisms of the woman link to 1950's lifestyles. She is seen hugging and looking happy with the product linking to the ideals of women being housekeepers and enjoying that as their main focus in society. This is also shown with her discussing how good it is with another woman, enforcing the idea that it is and should be one of the main
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Tide advert code

  Code Connotations   The gesture code of the woman hugging the Tide product. This has connotations of love and relationships and presents the product as having an important role in her life.    The use of superlatives, for example in ‘World’s cleanest wash’  This has connotations of superiority and conveys a sense of excitement.  Bright and vibrant colours   Connotes positivity suggesting it is bought on by the product  Stereotypical nuclear family woman clothing  Suggests the product is important to the desirable family lifestyle at the time  Full face of makeup and hair done  Implies using the product is an important enough point in her day that she becomes fully done up  Lots of reds, soft bold text Connotes love, suggesting love for the product. Bold font suggests confidence in the product and statements being made. 
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Dream music video

The narrative of the lyrics follow Dizzee rascals rise to fame, discussing how he was up to no good when he was younger and his move to Tottenham to try and get radio play. It tells the story of how a younger hims dreams have finally come true, this is a positive message as it shows that he came up from nothing to fame and tries to portray that anyone else can too trying to inspire young people like him. However with the sound of the video and some context combined with the contents of the video the narrative could be interpreted as much darker. A subtle commentary on the state of the music industry and the systematic racism and control involved.  For one the song seems to be far from what Dizzee's original sound and image was. The video uses light pastel colours in the intro, setting a childish and light theme for the video immediately contrasting the grime image Dizzee was known for. The song also uses a light hearted cheesy pop sample from an artist called "captain sensible
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Water aid case study

The water for good advert tries to change up traditional charity advert conventions, instead of showing the people in need of help before they get help, it shows them after they've been given a water pump. This means instead of the typical glum imagery appealing to sympathy it shows positive imagery almost in an attempt to appeal to the pride of seeing what they could be doing to help. Props and costume, heavy water bucket. Bright clothes represent positive in a negative situation. Buckets look worn and dirty but still bright and vibrant, colour contrasts the nature of it, characters seem unfazed. Radio at the beginning represents how we take rain for granted to try and appeal to us. Representation of the UK (target audience). Opening scene suggest we in the uk take our unlimited access to water for granted, suggest we are spoiled. Middle class target audience shown by the UK window presented as middle class (digital radio + flowers). Cold gloomy lighting for the UK contrasts brigh
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