Tide representation

 

Representation in Tide

 

 

Dress code, hairstyle, fashion, make-up

The main character is dressed in traditional middle class womens clothing, bright primary colours such as red and blue. Full face of makeup implying the product is an important part of her day, same her done up stylish hair. 

Intertextuality to famous (think Hollywood) women of the time!

 

 

Hairstyle is stylish and timely, resembling traditional beauty icons such as Marilyn Monroe. This implies a link between desirable and famous women and the use of the product.

             Ideologies and lifestyle

The mannerisms of the woman link to 1950's lifestyles. She is seen hugging and looking happy with the product linking to the ideals of women being housekeepers and enjoying that as their main focus in society. This is also shown with her discussing how good it is with another woman, enforcing the idea that it is and should be one of the main focus's of a womans life.  

Narrative, the job role

The ideologies are also seen in the narrative. The idea that a housewives main focus should be housework and getting the most efficiency from it,

Use of text and language

The text in the advert is in a large bold font with bright colouring, this is done both to portray the excitement the advert suggests women should have over the product but also makes is accessible and stand out. The advert also heavily uses hyperbole to exaggerate the message of the advert. 

 

Comments

Post a Comment

Popular posts from this blog

One shocking second a day

Image
 The most shocking second a day advert tries to portray a strong message to its consumers, conveying the tragedies of war-torn countries and trying to get people to relate and emphasise by showing it happen to a UK family. It also tries to shock and scare the target audience. The name of the advert 'most shocking second a day' along with the narrative shows how easily a typically normal country can descend into chaos. The 'most shocking' seconds of the first days of the year being typical things from a young child and very mundane things portraying how calm and normal the girls life is. As it progresses there are snippets of shocking news broadcasts which until eventually the most shocking seconds are things such as gas attacks, having to flee their home and getting bombed. This is done to attempt to make the consumers empathise and relate to the victims of war as they see a visual representation of how their own mundane safe life could be effected the same way as place
Read more

Water aid case study

The water for good advert tries to change up traditional charity advert conventions, instead of showing the people in need of help before they get help, it shows them after they've been given a water pump. This means instead of the typical glum imagery appealing to sympathy it shows positive imagery almost in an attempt to appeal to the pride of seeing what they could be doing to help. Props and costume, heavy water bucket. Bright clothes represent positive in a negative situation. Buckets look worn and dirty but still bright and vibrant, colour contrasts the nature of it, characters seem unfazed. Radio at the beginning represents how we take rain for granted to try and appeal to us. Representation of the UK (target audience). Opening scene suggest we in the uk take our unlimited access to water for granted, suggest we are spoiled. Middle class target audience shown by the UK window presented as middle class (digital radio + flowers). Cold gloomy lighting for the UK contrasts brigh
Read more

Pre production planning

Initial brief interpretation, ideas and research   For my coursework, I will need to create a new original artist including persona and themes. This artist will need to appeal to a mainstream 16-25 year old audience to fit the brief. I will also have two other tasks, to both create a new original magazine featuring my created artist on a front cover and double page spread and a music video using my created artist and an already existing song. The song will need to fit the genre and themes of my artist along with not having any pre existing official videos as per the brief. My idea of an original artist is a young rapper who is newly mainstream with an underground upcoming. They will be a satire on the recent trend of rappers getting endorsements from many different medias/brands, mainly inspired from popular rapper Travis Scotts recent collaborations with both McDonald and Fortnite. My independent artists sponsor will be Chicken Cottage. The persona of my artist will be heavily cantere
Read more