Tide representation

 

Representation in Tide

 

 

Dress code, hairstyle, fashion, make-up	The main character is dressed in traditional middle class womens clothing, bright primary colours such as red and blue. Full face of makeup implying the product is an important part of her day, same her done up stylish hair.
Intertextuality to famous (think Hollywood) women of the time!	Hairstyle is stylish and timely, resembling traditional beauty icons such as Marilyn Monroe. This implies a link between desirable and famous women and the use of the product.
Ideologies and lifestyle	The mannerisms of the woman link to 1950's lifestyles. She is seen hugging and looking happy with the product linking to the ideals of women being housekeepers and enjoying that as their main focus in society. This is also shown with her discussing how good it is with another woman, enforcing the idea that it is and should be one of the main focus's of a womans life.
Narrative, the job role	The ideologies are also seen in the narrative. The idea that a housewives main focus should be housework and getting the most efficiency from it,
Use of text and language	The text in the advert is in a large bold font with bright colouring, this is done both to portray the excitement the advert suggests women should have over the product but also makes is accessible and stand out. The advert also heavily uses hyperbole to exaggerate the message of the advert.