Tide advert code

 

Code

Connotations

 The gesture code of the woman hugging the Tide product.

This has connotations of love and relationships and presents the product as having an important role in her life.

  The use of superlatives, for example in ‘World’s cleanest wash’

 This has connotations of superiority and conveys a sense of excitement.

 Bright and vibrant colours 

 Connotes positivity suggesting it is bought on by the product

 Stereotypical nuclear family woman clothing 

Suggests the product is important to the desirable family lifestyle at the time

 Full face of makeup and hair done

 Implies using the product is an important enough point in her day that she becomes fully done up

 Lots of reds, soft bold text

Connotes love, suggesting love for the product. Bold font suggests confidence in the product and statements being made. 

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