Binary opposites and enigmas in film posters

 https://docs.google.com/document/d/1VMCHCV92Dsns9fpFXjTE4j9Pb56tgcEub-hrPXZbZiE/edit








Comments

Post a Comment

Popular posts from this blog

One shocking second a day

Image
 The most shocking second a day advert tries to portray a strong message to its consumers, conveying the tragedies of war-torn countries and trying to get people to relate and emphasise by showing it happen to a UK family. It also tries to shock and scare the target audience. The name of the advert 'most shocking second a day' along with the narrative shows how easily a typically normal country can descend into chaos. The 'most shocking' seconds of the first days of the year being typical things from a young child and very mundane things portraying how calm and normal the girls life is. As it progresses there are snippets of shocking news broadcasts which until eventually the most shocking seconds are things such as gas attacks, having to flee their home and getting bombed. This is done to attempt to make the consumers empathise and relate to the victims of war as they see a visual representation of how their own mundane safe life could be effected the same way as place...
Read more

Tide advert code

  Code Connotations   The gesture code of the woman hugging the Tide product. This has connotations of love and relationships and presents the product as having an important role in her life.    The use of superlatives, for example in ‘World’s cleanest wash’  This has connotations of superiority and conveys a sense of excitement.  Bright and vibrant colours   Connotes positivity suggesting it is bought on by the product  Stereotypical nuclear family woman clothing  Suggests the product is important to the desirable family lifestyle at the time  Full face of makeup and hair done  Implies using the product is an important enough point in her day that she becomes fully done up  Lots of reds, soft bold text Connotes love, suggesting love for the product. Bold font suggests confid...
Read more