Code Connotations The gesture code of the woman hugging the Tide product. This has connotations of love and relationships and presents the product as having an important role in her life. The use of superlatives, for example in ‘World’s cleanest wash’ This has connotations of superiority and conveys a sense of excitement. Bright and vibrant colours Connotes positivity suggesting it is bought on by the product Stereotypical nuclear family woman clothing Suggests the product is important to the desirable family lifestyle at the time Full face of makeup and hair done Implies using the product is an important enough point in her day that she becomes fully done up Lots of reds, soft bold text Connotes love, suggesting love for the product. Bold font suggests confid...
Representation in Tide Dress code, hairstyle, fashion, make-up The main character is dressed in traditional middle class womens clothing, bright primary colours such as red and blue. Full face of makeup implying the product is an important part of her day, same her done up stylish hair. Intertextuality to famous (think Hollywood) women of the time! Hairstyle is stylish and timely, resembling traditional beauty icons such as Marilyn Monroe. This implies a link between desirable and famous women and the use of the product. Ideologies and lifestyle The mannerisms of the woman link to 1950's lifestyles. She is seen hugging and looking happy with the product linking to the ideals of women being housekeepers and enjoying that as their main focus in society. This is also shown with her discussing how good it is with another woman, ...
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