Ethan media blog

  Representation in Tide     Dress code, hairstyle, fashion, make-up The main character is dressed in traditional middle class womens clothing, bright primary colours such as red and blue. Full face of makeup implying the product is an important part of her day, same her done up stylish hair.   Intertextuality to famous (think Hollywood) women of the time!     Hairstyle is stylish and timely, resembling traditional beauty icons such as Marilyn Monroe. This implies a link between desirable and famous women and the use of the product.              Ideologies and lifestyle The mannerisms of the woman link to 1950's lifestyles. She is seen hugging and looking happy with the product linking to the ideals of women being housekeepers and enjoying that as their main focus in society. This is also shown with her discussing how good it is with another woman, enforcing the idea that it is and should be one of the main

  Code Connotations   The gesture code of the woman hugging the Tide product. This has connotations of love and relationships and presents the product as having an important role in her life.    The use of superlatives, for example in ‘World’s cleanest wash’  This has connotations of superiority and conveys a sense of excitement.  Bright and vibrant colours   Connotes positivity suggesting it is bought on by the product  Stereotypical nuclear family woman clothing  Suggests the product is important to the desirable family lifestyle at the time  Full face of makeup and hair done  Implies using the product is an important enough point in her day that she becomes fully done up  Lots of reds, soft bold text Connotes love, suggesting love for the product. Bold font suggests confidence in the product and statements being made. 

The narrative of the lyrics follow Dizzee rascals rise to fame, discussing how he was up to no good when he was younger and his move to Tottenham to try and get radio play. It tells the story of how a younger hims dreams have finally come true, this is a positive message as it shows that he came up from nothing to fame and tries to portray that anyone else can too trying to inspire young people like him. However with the sound of the video and some context combined with the contents of the video the narrative could be interpreted as much darker. A subtle commentary on the state of the music industry and the systematic racism and control involved.  For one the song seems to be far from what Dizzee's original sound and image was. The video uses light pastel colours in the intro, setting a childish and light theme for the video immediately contrasting the grime image Dizzee was known for. The song also uses a light hearted cheesy pop sample from an artist called "captain sensible

The water for good advert tries to change up traditional charity advert conventions, instead of showing the people in need of help before they get help, it shows them after they've been given a water pump. This means instead of the typical glum imagery appealing to sympathy it shows positive imagery almost in an attempt to appeal to the pride of seeing what they could be doing to help. Props and costume, heavy water bucket. Bright clothes represent positive in a negative situation. Buckets look worn and dirty but still bright and vibrant, colour contrasts the nature of it, characters seem unfazed. Radio at the beginning represents how we take rain for granted to try and appeal to us. Representation of the UK (target audience). Opening scene suggest we in the uk take our unlimited access to water for granted, suggest we are spoiled. Middle class target audience shown by the UK window presented as middle class (digital radio + flowers). Cold gloomy lighting for the UK contrasts brigh

 Gender representation throughout fictional media products such as music, TV, films, video games and magazines is often done with heavy use of stereotyping. Wether that be following or opposing gender stereotypes they are still guidelines in representation of characters. An example from video games where stereotypes are both heavily challenged and heavily opposed is the mortal kombat series. There are many female characters who are shown as overly sexualised servants to the male characters in the series, seen as assets more than people. These female characters are shown in overly sexualised skimpy outfits for no reason other than the sexualisation of them. This is most likely due to the main demographic of the series being young straight men, the producers likely would have done made these decisions to make those characters more appealing .Narratively they are also put into the negative stereotypical roles. Their main purpose is to assist their male superior and a majority of the time

 The most shocking second a day advert tries to portray a strong message to its consumers, conveying the tragedies of war-torn countries and trying to get people to relate and emphasise by showing it happen to a UK family. It also tries to shock and scare the target audience. The name of the advert 'most shocking second a day' along with the narrative shows how easily a typically normal country can descend into chaos. The 'most shocking' seconds of the first days of the year being typical things from a young child and very mundane things portraying how calm and normal the girls life is. As it progresses there are snippets of shocking news broadcasts which until eventually the most shocking seconds are things such as gas attacks, having to flee their home and getting bombed. This is done to attempt to make the consumers empathise and relate to the victims of war as they see a visual representation of how their own mundane safe life could be effected the same way as place